A little about me…
I’m Kim Ellsworth (she/hers), a Product Designer. My Product Design career has ranged from cybersecurity and AI, fintech, education, e-commerce, to SaaS and more. To design with both intention and creativity, I consider:
stakeholder requirements
user needs, motivations, and problems
product goals and lifecycle
Over the past 5 years, I’ve implemented and iterated upon Merit America’s first design system, simplified complex data for new and existing features Vectra AI, designed two net new financial products for Ally, supported 4 startups with early stage research and design, and worked with a global digital consultancy. The quick highlights include:
Collaborating with Senior Designers, Product Managers, Front and Back-End Engineers, Data Scientists, Security Researchers, Sales and Consulting Engineers to conceptualize and implement intuitive user experiences for AI-driven cybersecurity products, ensuring alignment with competing stakeholder requirements.
Designing and releasing products to improve the experience for Ally’s auto line of business
UX Consulting for a Fortune 500 client of Perficient
Creating content for user interest testing prior to the development of a physical product
Competitive usability heuristics analysis of direct competitors
Subject Matter Expert and User interviews for each project
Concept testing of rapidly iterated low-fidelity concepts
The projects I’m able to showcase in my portfolio include:
A UX Assessment and design for an equipment rental store
A user and domain research project to support a nonprofit focused startup
A supportive add-on service for short term rental hosts to provide unique, local interior design pieces
Professional Work History
Product Designer
Merit America (Contract) | June 2024 - Present
Evaluated existing user survey design and data output process to redesign and deliver an improved survey which saw an immediate 4x increase in responses
Holistically mapped the user experience in a comprehensive service map to reflect the areas of improvement across all touchpoints, including emails, outreach, and in product
Increased user trust in legitimacy of the brand and product by initiating and implementing a process for auditing, building, and maintaining a net new design system in Figma
Rapidly iterated upon design and copy edit deliverables to support engineers working through a queue of outstanding tech and UX debt items to increase performance and trust
UX Designer
Vectra AI| June 2022 - Feb 2024
Collaborated cross-functionally with designers, product managers, engineers, and data scientists to strategically create intuitive UX for AI-driven cybersecurity products.
Designed bespoke, high-fidelity designs for security analysts to simplify complex data detected by AI algorithms
Conducted user research to gather qualitative and quantitative data on end user behavior to gather insights, validate assumptions, and inform design decisions
Delivered high quality design artifacts including high-fidelity wireframes, interaction and field mapping documentation, and prototypes to enable Front and Back End engineers to implement new features by using Figma, Jira, and Confluence
UI/UX Designer - Information Architect
Ally | June 2021 - June 2022
Aligned business objectives with customer needs to provide immediate impact by analyzing existing and belabored financial processes, drafting new end-to-end experiences and delivering high-fidelity designs to developers to implement net new, digital, financial tools
Enhanced user focus and accessibility by implementing inclusive and accessible design principles across desktop web, mobile web, and PDF deliverables
Effectively communicated design rationale by presenting high-fidelity designs and user flows to stakeholders, fostering alignment, clarity, and meaningful feedback loops.
Engaged with the Inclusive Design Working Group to contribute to the development and dissemination of equitable design standards throughout the design organization
USER EXPERIENCE DESIGNER
TAILORU | May 2020 - July 2021| Clients: TAILORU, Juice Creative. Dashboard.earth
Developed a strategic design roadmap to address issues identified during an in-depth UX audit prior to closed beta product launch.
Designed low to high-fidelity wireframes broken down by release segments for both the B2B and B2C segments of a nonprofit marketplace.
Established a design system to standardize components and patterns, build user trust in the legitimacy of the product, and to increase efficiency in both design and development processes.
Authored research plans encompassing survey design, subject matter interviews, consumer experience interviews, and prototype testing.
USER EXPERIENCE ARCHITECT
Perficient | September 2020 - December 2020 | Client: Caterpillar
Utilized user interviews to develop a proof of concept research deliverable.
Conducted a comprehensive 100-point usability and accessibility heuristic analysis to evaluate the current state of customer and business-facing websites.
Produced wireframes and prototypes outlining a recommended, user-friendly customer experience, considering business constraints for client and developer reference
USER EXPERIENCE DESIGNER
Wherewithal Ventures | July 2020 - September 2020 | Client: Amazon
Rapidly designed and iterated on landing page templates using user feedback to conduct digital experiments
Reconciled divergent product concepts into a single product direction for testing and validation
Crafted website content to make academic literature approachable for concept and marketing testing along with responsive web wireframes
USER EXPERIENCE DESIGNER / RESEARCHER
Wherewithal Ventures | March 2020 – July 2020 | Client: New Impact
Sourced, conducted, and analyzed user interviews to identify pain points, needs, and opportunities of job seekers
Mapped customer journeys to quantify end users’ path through their job search
Ideated, tested, and synthesized the results of 8 divergent low-fidelity concepts to determine user interest and product opportunities
Created a product roadmap to weave together user behavior with the client’s concept
USER EXPERIENCE DESIGNER / RESEARCHER
Wherewithal Ventures | December 2019 – May 2020 | Project: Sojourner Goods
Facilitated client workshops to align project expectations and brainstorm product solutions
Conducted domain research to determine an initial target market
Initiated and implemented a user research plan, synthesized data, and created low-mid fidelity wireframes
Collaborated with UI to annotate and develop high-fidelity wireframes
ADMINISTRATIVE ASSISTANT
University of Michigan | August 2017 – August 2019
Resolved technical support and database management challenges for Staff Performance Review and Evaluation process
Orchestrated Staff Development Workshop series for 700 staff members: outreach to potential presenters, coordination of conference space, creation of marketing materials, and data tracking
Optimized text copy and document formats to support College of Engineering directors
COMMUNITY CENTER MANAGER
University of Michigan | August 2014 – August 2017
Facilitated a course on Social Identity and inclusion, ALA 421: Creating Inclusive Communities
Crafted and facilitated training for colleagues in topics such as software, onboarding, professional development
Collaborated cross-functionally to align student pain-points, organizational mission, and operations requirements to implement creative, inclusive, and educational solutions