A little about me…

I’m Kim Ellsworth (she/hers), a Product Designer. My Product Design career has ranged from cybersecurity and AI, fintech, education, e-commerce, to SaaS and more. To design with both intention and creativity, I consider:

  • stakeholder requirements

  • user needs, motivations, and problems

  • product goals and lifecycle

Over the past 5 years, I’ve implemented and iterated upon Merit America’s first design system, simplified complex data for new and existing features Vectra AI, designed two net new financial products for Ally, supported 4 startups with early stage research and design, and worked with a global digital consultancy. The quick highlights include:

  • Collaborating with Senior Designers, Product Managers, Front and Back-End Engineers, Data Scientists, Security Researchers, Sales and Consulting Engineers to conceptualize and implement intuitive user experiences for AI-driven cybersecurity products, ensuring alignment with competing stakeholder requirements.

  • Designing and releasing products to improve the experience for Ally’s auto line of business

  • UX Consulting for a Fortune 500 client of Perficient

  • Creating content for user interest testing prior to the development of a physical product

  • Competitive usability heuristics analysis of direct competitors

  • Subject Matter Expert and User interviews for each project

  • Concept testing of rapidly iterated low-fidelity concepts

The projects I’m able to showcase in my portfolio include:

Professional Work History

Product Designer

Merit America (Contract) | June 2024 - Present

  • Evaluated existing user survey design and data output process to redesign and deliver an improved survey which saw an immediate 4x increase in responses

  • Holistically mapped the user experience in a comprehensive service map to reflect the areas of improvement across all touchpoints, including emails, outreach, and in product

  • Increased user trust in legitimacy of the brand and product by initiating and implementing a process for auditing, building, and maintaining a net new design system in Figma

  • Rapidly iterated upon design and copy edit deliverables to support engineers working through a queue of outstanding tech and UX debt items to increase performance and trust

UX Designer

Vectra AI| June 2022 - Feb 2024

  • Collaborated cross-functionally with designers, product managers, engineers, and data scientists to strategically create intuitive UX for AI-driven cybersecurity products.

  • Designed bespoke, high-fidelity designs for security analysts to simplify complex data detected by AI algorithms

  • Conducted user research to gather qualitative and quantitative data on end user behavior to gather insights, validate assumptions, and inform design decisions

  • Delivered high quality design artifacts including high-fidelity wireframes, interaction and field mapping documentation, and prototypes to enable Front and Back End engineers to implement new features by using Figma, Jira, and Confluence

UI/UX Designer - Information Architect

Ally | June 2021 - June 2022

  • Aligned business objectives with customer needs to provide immediate impact by analyzing existing and belabored financial processes, drafting new end-to-end experiences and delivering high-fidelity designs to developers to implement net new, digital, financial tools

  • Enhanced user focus and accessibility by implementing inclusive and accessible design principles across desktop web, mobile web, and PDF deliverables

  • Effectively communicated design rationale by presenting high-fidelity designs and user flows to stakeholders, fostering alignment, clarity, and meaningful feedback loops.

  • Engaged with the Inclusive Design Working Group to contribute to the development and dissemination of equitable design standards throughout the design organization

USER EXPERIENCE DESIGNER

TAILORU | May 2020 - July 2021| Clients: TAILORU, Juice Creative. Dashboard.earth

  • Developed a strategic design roadmap to address issues identified during an in-depth UX audit prior to closed beta product launch.

  • Designed low to high-fidelity wireframes broken down by release segments for both the B2B and B2C segments of a nonprofit marketplace.

  • Established a design system to standardize components and patterns, build user trust in the legitimacy of the product, and to increase efficiency in both design and development processes.

  • Authored research plans encompassing survey design, subject matter interviews, consumer experience interviews, and prototype testing.

USER EXPERIENCE ARCHITECT

Perficient | September 2020 - December 2020 | Client: Caterpillar

  • Utilized user interviews to develop a proof of concept research deliverable.

  • Conducted a comprehensive 100-point usability and accessibility heuristic analysis to evaluate the current state of customer and business-facing websites.

  • Produced wireframes and prototypes outlining a recommended, user-friendly customer experience, considering business constraints for client and developer reference

USER EXPERIENCE DESIGNER

Wherewithal Ventures | July 2020 - September 2020 | Client: Amazon

  • Rapidly designed and iterated on landing page templates using user feedback to conduct digital experiments

  • Reconciled divergent product concepts into a single product direction for testing and validation

  • Crafted website content to make academic literature approachable for concept and marketing testing along with responsive web wireframes

USER EXPERIENCE DESIGNER / RESEARCHER

Wherewithal Ventures | March 2020 – July 2020 | Client: New Impact

  • Sourced, conducted, and analyzed user interviews to identify pain points, needs, and opportunities of job seekers

  • Mapped customer journeys to quantify end users’ path through their job search

  • Ideated, tested, and synthesized the results of 8 divergent low-fidelity concepts to determine user interest and product opportunities

  • Created a product roadmap to weave together user behavior with the client’s concept

USER EXPERIENCE DESIGNER / RESEARCHER

Wherewithal Ventures | December 2019 – May 2020 | Project: Sojourner Goods

  • Facilitated client workshops to align project expectations and brainstorm product solutions

  • Conducted domain research to determine an initial target market

  • Initiated and implemented a user research plan, synthesized data, and created low-mid fidelity wireframes

  • Collaborated with UI to annotate and develop high-fidelity wireframes

ADMINISTRATIVE ASSISTANT

University of Michigan | August 2017 – August 2019

  • Resolved technical support and database management challenges for Staff Performance Review and Evaluation process

  • Orchestrated Staff Development Workshop series for 700 staff members: outreach to potential presenters, coordination of conference space, creation of marketing materials, and data tracking

  • Optimized text copy and document formats to support College of Engineering directors

COMMUNITY CENTER MANAGER

University of Michigan | August 2014 – August 2017

  • Facilitated a course on Social Identity and inclusion, ALA 421: Creating Inclusive Communities

  • Crafted and facilitated training for colleagues in topics such as software, onboarding, professional development

  • Collaborated cross-functionally to align student pain-points, organizational mission, and operations requirements to implement creative, inclusive, and educational solutions